What's YOUR Demographic?

In need of some cool shirts to wear or give as gifts?

My friends Shane and John are both graphic designers and have a clothing company called Demographic that makes really cool t-shirts. They decided to start this company because they felt their clothing didn't represent them personally.

Their design concepts represent a different group of people or "demographic". The shirts reveal more about the person wearing it and what ideas and issues are important to them, rather than the brand of clothing they wear.

Take for instance the shirt with the salt shaker. This shirt is called, "Superstitious" as I totally am. I love this shirt and I think it's great. It's unique and represents something about ME.

Another shirt I like is "Musicologist." Pretty cool, huh? It represents the British music invasion of North America for all those music lovers.

Their other shirts include: Activist, Allergic, Analytical, Bookworm, Concerned, Creative, Independent, Passionate, Survivor, and Vegetarian. You can see them all on their web site at www.wareyoufitin.com. I haven't seen shirts like these anywhere.

They're doing some street fairs in Chicago this year but currently their shirts are sold in the Lakeview and Bucktown Akira men's stores and online.

And for those who like to buy American, you'll be happy to know that these shirts are made in America and not by workers in sweatshops overseas.

I have a coupon code (4OFF4U ) for their website that takes $4 off your order.

Give them a look and see where you fit in.